In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.

Amazon has introduced a feature on its site to tap into the growing trend of social gifting.

Wine’s reputation as a social drink is being taken literally by Tesco, the U.K.’s biggest supermarket chain, which is launching a “socially created” wine selected and designed by Tesco’s social-media community.

Argos is offering its Twitter followers the chance to shape the lives of the alien stars of its advertising in a new TV campaign

Ever wanted to make-out with someone on the internet? Burberry has teamed up with Google on a world-first technology that allows you to pash

Designer department store Harvey Nichols likes to push the boundaries when it comes to getting noticed.

Canadian cosmetics brand Bite Beauty lets customers pick, mix and create their own lipstick shades at their SoHo pop-up shop Lipstick Lab. The beauty brand

Our health has never had more of a premium. We live increasingly busy lives in which we want to experience and achieve more. It is no longer enough for us to live regular healthy lives – we want to thrive.