Being the competitive bunch they are, Adidas have taken window shopping to the next level. Adidas Neo is an interactive digital window concept that

  Last week, Sainsbury’s announced it is piloting Mobile Scan & Go, a scan-and-shop service, in three stores. Shoppers will be able to use their

Selfridges has opened a mini gold course on its rooftop, that is made out of cake. The 2,500sqft nine hole course designed by food

  IKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience.

Last week sportswear brand New Balance opened a flagship store in Boston with a focus on helping shoppers make decisions about buying shoes.  Named

Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it

Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now

Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting