To celebrate London's Olympics this year, adidas debuted a concept shoe that enables wearers to read Twitter updates directly on the sneakers. The “Social

  Levi's have partnered with TBWA to increase exposure to their brand and appeal to Hong Kong youth culture creating ‘Levis Summer Hotline,’ a seemingly

  Following it's interactive wall in South Korea last year, UK supermarket Tesco has set the bar high in online grocery innovation with a new

Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad

Upstart yoghurt brand Chobani have just opened the doors of a new retail experience that they hope to roll out across the US. PSFK

The latest celebrity ad for the iPhone 4S virtual assistant Siri features film director Martin Scorsese (Taxi Driver, Goodfellas) in the back of a

German shoe retailer Goertz installed virtual stores in public places like train stations to bridge the physical/digital gap and reach more consumers. Using Microsoft

British design students have created a digital display system for train cars to give riders a view of the outside world they’re passing. The

Design magazine Dezeen has created a new Pinterest board that’s dedicated to shops, including the best boutiques, bakeries, bookstores, and even florists. The growing collection allows users to browse through shops from around the world that have interesting store layout, or a great retail concept. These include the Tokyo Bike store with its clean and neat layout, the Aesop store with its wall-to-ceiling of falling boxes, and the minimalistic Pleats Please store, just to name a few.

Selfridges has opened a mini gold course on its rooftop, that is made out of cake. The 2,500sqft nine hole course designed by food