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Helen James 613POSTS

helen.james@rhubarbandcustard.com.au

    Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site.   The Facebook feature

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  Last week, Sainsbury’s announced it is piloting Mobile Scan & Go, a scan-and-shop service, in three stores. Shoppers will be able to use their

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Shutl, the delivery firm which offers super quick fulfilment, has raised $3.2m and is to launch in the US and Canada.   The delivery firm has

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On Oct. 11, Target began promoting the Christmas shopping season with a new ad featuring its dog mascot, Bullseye. "The holidays are coming!" the

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Marks & Spencer has come under fire after using models deemed too perfect looking for its “real” women advertising campaign.   The ad, which is running

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Where will you shop for your Christmas gifts this year? Would you prefer to get amongst the Christmas spirit and brave the malls and

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Heineken has launched a TV and digital campaign ahead of the release of Skyfall, the new Bond film. An ad called ‘Crack the Case’

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    'Decide'  is an app that tells shoppers whether to buy a product or wait, aiming to help them shop with no regrets. It uses

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  Sharing fashion is one of the most important drivers of sharing on the web. When TopShop debuted their spring/summer 2013 collection earlier this week

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Research into social media and retail has shown that Facebook dominates in socially driven shopping, while Pinterest drives the highest average order value.   Key findings: Facebook

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