Over the past few years we’ve started to hear more and more about a few ‘schools’ that are forging the way in how the modern advertising creative is trained. For many of us digital specialists these ways of training creative minds is nothing new, but to be honest it’s a breath of fresh air when compared to our standard practices.
We’ve always been a big believer that when it comes to brand engagement and loyalty online, content is king. Whether is a fun video or an informative blog, it all goes to building loyalty and engagement with consumers.