helen.james@rhubarbandcustard.com.au
Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon
Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown,
It's been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart
Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events
Athleta bucks 'girls in sports' stereotypes with back-to-school push. The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting
Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to
Nike considers it a way to make your cellphone "the ultimate shopping companion." And it's a big part of the company's answer to the
Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand,
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to
Guestlogix developed a system where airlines can offer a shopping service to in-air passengers that's designed to replicate shopping on the ground Airlines have worked