Athleta bucks 'girls in sports' stereotypes with back-to-school push. The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting

Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to

Nike considers it a way to make your cellphone "the ultimate shopping companion." And it's a big part of the company's answer to the

Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand,

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to

Guestlogix developed a system where airlines can offer a shopping service to in-air passengers that's designed to replicate shopping on the ground Airlines have worked

In collaboration with Universal Standard, the clothing brand is launching a capsule collection and campaign that broadens its range of sizes, making sure all

Facebook is aiming to bring a kind of third dimension to the customers’ buying experience by bridging the gap between online and in-store shopping—and then

The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on

Whether it’s navigating busy aisles during a sale or queuing up to try on jeans in unflattering changing rooms, shopping can be a tiring and arduous