EnglishLuxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting his new cycling collection and pop-up concept shop. The installation space features vintage cycle magazines, posters and pictures, and there is
The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine. Littlewoods customers with an Aurasma-enabled phone or tablet will be able to view extra content when their devices are pointed at the magazines. Content includes a
IKEA UK launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses, IKEA urges its loyal followers to snap photos of people napping, or as IKEA puts it: “sleeping like a princess.” After
We recently reported on an innovation from Touchcode which uses invisible scannable tags in place of printed QR codes. Now Toshiba Tec has created the Object Recognition Scanner, which reads items without the use of barcodes. According to the Japanese company, barcodes can sometimes fail to register with scanners
Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.
With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.
Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.
Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for one day only, where people had to pay with the promise of a good deed instead of cash or a credit card. To inspire people to see the positive effects of being generous, “The Generous Store”
In the early days of the Internet, online retailing itself was an innovation. Online retailers were an amazing departure from catalogs, mail order, and brick and mortar stores, offering consumers a new option for buying goods (sometimes in their pajamas). But the honeymoon has been over for a long time now, and if online retailers want to succeed these days, they have to deliver. Whether it’s through innovative marketing or knock-your-socks-off amazing customer service, these online retailers are making a difference and making things work in a really smart way. Read their stories, and get inspired by their innovation at work.