Uniqlo has pipped its competitors to the post by being the first brand given permission to fully take over a Chicago Transit train, giving passengers a journey of a lifetime. To market its first ever Midwest store in Chicago, Uniqlo partnered with experiential company Invisible North to
Get out your crayons and mobile phones. The Toys 'R Us holiday catalogue drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we
Retail innovation is often credited to the little guys—quirky companies and specialised startups that invent technologies to disrupt an industry. However, several larger brands that have adopted a forward-thinking strategy are leveraging new technologies to enhance the shopper experience and establish a new paradigm in
This is the eight-year-old bumbling ballerina who has stolen the hearts of a nation in the latest moving John Lewis advert. Unsteadily pirouetting her way around a house, schoolgirl Bunny May is the star of the UK high street retailer's home insurance ad which has touched the
While email has long ago settled in, messaging is still growing. Boston-based company InMoji can connect consumers to brands through messaging. Founded last year, the startup offers clickable icons — called InMoji — that live in a message and can connect you to, say, an offer from
Christmas came early as Selfridges launched its Christmas shop on Monday. The central London department store has transformed 3,000 square feet of its fourth floor into a winter wonderland filled with festive decorations. Even Father Christmas was present, to welcome shoppers through the doors 143 shopping
Ikea is known for its enormous super stores with a maze-like configuration which can leave even the best of boy scouts lost and tearful. The retailer has now devised a plan, considering the introduction of 12 new ‘micro stores’ across Australia with a smaller, more straight-forward format
Shazam is the most successful discovery app in the tech world with over 100 million active global users. Currently it offers a highly innovative service where it tracks music and most recently TV shows via the audio recognition functionality, allowing users to directly link out to
Christmas is when department store retailers bring out their big visual merchandising guns – so let's take look at the best Christmas windows. It is, apparently, the most wonderful time of the year. For the next month it is a matter of breaking out the best champagne,
Amazon is launching transactional adverts on interactive digital kiosks across the New York Subway over the Christmas period. From next week the kiosks will greet Subway users with ads featuring products from Amazon’s Consumer Electronics Holiday Gift Guide. They will also feature content from New York’s Metropolitan Transportation
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