First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward a
Supermarket giant Aldi UK has now entered the Christmas ad race and it’s making everyone cry… with laughter. The cheeky discount store has launched a pretty funny spoof of the tear-jerker ‘Man On The Moon’ ad that John Lewis released earlier this month and everyone, understandably, thinks it’s
Just in time for Black Friday, there's a new type of retail store debuting in New York City. The New Stand, the brainchild of Andrew Deitchman, who co-founded agency Mother New York a dozen years ago before leaving in September, marries retail and media into
Katy Perry has unveiled rainbow-coloured hair and dressed up as a sexy Christmas fairy for H&M's festive campaign. The 31-year-old pop princess can be seen dancing around with gingerbread men, toy soldiers and candy canes in the uplifting film for the high-street chain. But the American songstress
The retailer race to be top of the tree this Christmas is on. Retailers including John Lewis, Marks & Spencer and Iceland have been teasing their Christmas advertising for weeks, but now the majority of the campaigns are officially launched, who will be sitting pretty at the
Uniqlo has pipped its competitors to the post by being the first brand given permission to fully take over a Chicago Transit train, giving passengers a journey of a lifetime. To market its first ever Midwest store in Chicago, Uniqlo partnered with experiential company Invisible North to
Get out your crayons and mobile phones. The Toys 'R Us holiday catalogue drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we
Retail innovation is often credited to the little guys—quirky companies and specialised startups that invent technologies to disrupt an industry. However, several larger brands that have adopted a forward-thinking strategy are leveraging new technologies to enhance the shopper experience and establish a new paradigm in
This is the eight-year-old bumbling ballerina who has stolen the hearts of a nation in the latest moving John Lewis advert. Unsteadily pirouetting her way around a house, schoolgirl Bunny May is the star of the UK high street retailer's home insurance ad which has touched the
While email has long ago settled in, messaging is still growing. Boston-based company InMoji can connect consumers to brands through messaging. Founded last year, the startup offers clickable icons — called InMoji — that live in a message and can connect you to, say, an offer from
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