While new technologies have certainly impacted the customer experience—digital and otherwise—they haven’t completely overtaken the physical retail experience for today’s shoppers. From price comparison and ‘best near me’ apps to digital try-on services, most customers are doing their due diligence and research prior to navigating through
With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other early adopters of cutting-edge tech. Now, retailers are jumping for a piece of VR’s promise to immerse its users in virtual 3-D
Soundtrack Your Summer is a joint project by ASOS and Google Play to pair fashion items with in-theme sound. The music is provided by Google Play’s free radio available to the US and the songs are expertly matched to the trends soon to dominate the summer
Mona, a new app from former Amazon.com employees launching now, wants to put a personal shopper on your phone. While many mobile shopping apps today work to provide users with recommendations on new products or highlight popular trends, Mona takes things a step further with a feature it calls
In today’s landscape, where the blur between online and offline is the new normal for consumers, building a successful brick-and-mortar experience requires retailers to rethink how to make digital a core aspect of their physical stores. Mobile is the go-to technology to help bridge that gap.
An innovative start up is launching a try-before-you-buy service for online clothes shopping that allows customers to order from multiple retailers at once and try items on in a luxury customer lounge. Wilderooms, set to launch in September, will pay for the goods chosen by customers
Schuh has teamed up with Google to take part in a location-based real world mobile phone game, where users cross between virtual and reality. Users playing the game called Ingress will be able to interact with ‘portals’ in Schuh retail stores in the UK and Ireland. Players can
Creative agencies around the world are beginning to think about the implications of wearable technology across industries. Below is a concept from rehabstudio that points to the potential impact of the Apple Watch and technologies like it on retailers like Whole Foods. Rehabstudio’s activation personalizes interactions
2015 has already been an exciting year for retail innovation, with everyone from large brands to small merchants thinking of new ways to connect with their digital consumers. The past few years have been marked with radical change in the retail space, with the owners
Shoppers can now lean on their mobile device as an in-the-know buying companion. By delivering relevant information and communications, a new breed of services are helping transform the mobile phone from a passive device into an active agent that helps shoppers along the purchase path.
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