Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner

Oculus Rift app will let you to visit a virtual showroom before you buy. Analysts believe VR and AR will grow into a combined $4

This patent by Amazon shows off a concept of turning a space into a complete holographic room. Drawn as a complex mix of projectors, camera modules and

Whether it be Starbucks rolling out mobile ordering to eliminate lines at locations around the United States, or Macy’s digitalising the fitting room experience,

Wearable tech just got a bold new makeover thanks to retailer Topshop. Next Tuesday sees the high street giant launch a collection of colourful and

Shop Direct has launched fully-personalised home pages that greet every customer to Very.co.uk in what the retailer believes to be a world-first. Visitors to

While new technologies have certainly impacted the customer experience—digital and otherwise—they haven’t completely overtaken the physical retail experience for today’s shoppers. From price comparison and

With its clunky headsets and project names like Oculus and Morpheus, virtual reality has so far been the realm of hard-core gamers and other