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The purpose of a retailer is changing. The core function

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It was good to see some retail initiatives winning top prizes at

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All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert. Sports

Selfridges has opened its Christmas store - with only 142 shopping days left to buy all the celebration's essentials.   The department store claims to be

To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break

The campaign will form Selfridges’ biggest marketing investment of the year and will encompass digital and outdoor media, as well as in-store events and

Prior to Christmas last year, Topshop was one of the first retailers to partner with Pinterest to create a campaign that centred around customers creating and submitting inspirational

Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking

In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic

  Christmas is a very romantic time of year – and not just for people who have had one too many at their office parties! To