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The purpose of a retailer is changing. The core function

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It was good to see some retail initiatives winning top prizes at

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In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic

  Christmas is a very romantic time of year – and not just for people who have had one too many at their office parties! To

On a very simple level we all need to understand why people use YouTube, what they view and why they share. Fundamentally, it’s not what

Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of

Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs. The off-licence chain’s ad

Luxury department store Barneys in New York has collaborated with visual artist Joanie Lemercier and music icon Shawn ‘Jay Z’ Carter to create interactive

1. Marks and Spencer - Mad Hatters Tea Party   2. John Lewis - The Bear And The Hare   3. Debenhams - Wishes Made Fabulous   4. Sainsbury's -

Mark your calendars, the holiday season is officially under way. In an unprecedented move, Kmart has aired its first holiday ad. The ad was even