Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it

Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now

From social platforms to brand advocacy Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will

Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting

Parisian retail is increasingly adding a digital element to visual merchandising.   Along the Champs-Élysées stores are showing just how they are staying relevant to today's

Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”.   A £4m refurbishment,

A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavour

The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine.   Littlewoods customers with an Aurasma-enabled

IKEA UK launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses,

The majority of mobile users compare prices via their devices when in a physical store, a new study UK has revealed.   The ‘Going Mobile’ survey,