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Helen James 612POSTS

helen.james@rhubarbandcustard.com.au

More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers

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Since Tinder’s launch last October, a number of apps have begun to copy their swiping interface, so much so that other dating service companies

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Prior to Christmas last year, Topshop was one of the first retailers to partner with Pinterest to create a campaign that centred around customers creating and submitting inspirational

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Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply

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Adidas Opens Interactive Theme Store

Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports

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Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking

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Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in

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One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented

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A round up of some of London's West-End Spring Windows by John Ryan. John Lewis, Oxford Street “Colour in your spring” is on view almost everywhere

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It’s still very early days for mobile payments, with the vast majority of consumers still not convinced that it really is a lot easier

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