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Helen James 596POSTS

helen.james@rhubarbandcustard.com.au

Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able

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Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a

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Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a

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Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky

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A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room

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The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time. Thanks to Nike, taking

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One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that

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Cognitive computing is enabling retail businesses to deliver smart solutions for their customers. Forget the shopping centre spruiker trying to sell a product that’s completely

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It's Saturday morning, and outside a Sydney Road shop in Melbourne, an eager queue waits patiently for the doors to open for business. But

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New York based retail futurist Howard Saunders talks about the year that was in retail, and some predictions for 2017. Which retailers flourished in 2016? I

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