helen.james@rhubarbandcustard.com.au
Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able
Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a
Ted Baker has completed the installation of interactive store windows from Nexus Studios in selected UK and European outlets, as the retailer launches a
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky
A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room
The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time. Thanks to Nike, taking
One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that
Cognitive computing is enabling retail businesses to deliver smart solutions for their customers. Forget the shopping centre spruiker trying to sell a product that’s completely
It's Saturday morning, and outside a Sydney Road shop in Melbourne, an eager queue waits patiently for the doors to open for business. But
New York based retail futurist Howard Saunders talks about the year that was in retail, and some predictions for 2017. Which retailers flourished in 2016? I