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Helen James 596POSTS

helen.james@rhubarbandcustard.com.au

M&S’s Clothing & Home Marketing team has launched a Digital First campaign that celebrates and shares with customers the Must-Have wardrobe essentials for the

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Online marketplace Bluefly and startup NeWants are partnering to sell limited-availability products through an interactive, gamified flash page where shoppers can earn discounts of up

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Grab a cuppa and a mince pie while you catch up on the latest Christmas TV ads of 2018

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Amazon's first-ever printed holiday shopping catalogue is here. It's making a print catalogue that will lay around people's houses during the holiday season so kids

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As a note of a recent brand who is getting a foot into the world of retail entertainment, KitKat launched The first KitKat Chocolatory in Canada,

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Retailers have commonly used AR tech in applications that, for example, help customers visualise what furnishings will look like in their houses. They've also sued them

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Target introduced its new holiday campaign, "Gather Round," which includes a series of colourful, cheerful commercials featuring a new song from pop star Sia,

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Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on

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Diesel is taking the trolling comments received by the brand, and by celebrities, and turns them into a powerful new campaign and fashion collection. Celebrities and

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“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life

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