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Helen James 588POSTS

helen.james@rhubarbandcustard.com.au

Diesel is taking the trolling comments received by the brand, and by celebrities, and turns them into a powerful new campaign and fashion collection. Celebrities and

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“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life

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Revealing its naked ambition to motor into the digital fast lane, Swedish fast-fashion supergroup H&M has opened both barrels on the smart mirror phenomenon

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Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown,

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It's been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart

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Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events

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Athleta bucks 'girls in sports' stereotypes with back-to-school push. The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting

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Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to

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Nike considers it a way to make your cellphone "the ultimate shopping companion." And it's a big part of the company's answer to the

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Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand,

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