Secondhand marketplace Poshmark launched a new program, Brand Closet, that lets big brands sell directly to Poshmark's 80 million users, according to a company release. Brands can share limited-time products, create brand pages, conduct email campaigns, manage inventory and logistics, and do one-on-one clienteling through Poshmark services. Poshmark began a pilot of
Alibaba Group kicks off Singles Day shopping festival with focus on sustainability After the success of its previous sales extravaganzas, Alibaba is hosting its 13th annual 11.11 Global Shopping Festival, the company announced on Wednesday. It will take place across two periods: the first between Nov.
Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue Alphabet saw revenues rise 41% year-on-year to $65.1 billion in the third quarter, according to an earnings statement released Tuesday. Revenue derived from the Google advertising network hit $53.1 billion for the period. On a call discussing the
Gap on Monday debuted its holiday marketing campaign centered around love and kindness. "All Together Now" stars musician Katy Perry and continues to build on the retail brand's philosophy of "modern American optimism," first introduced in September 2020. A 60-second hero spot depicts Perry going through her
Ulta tests small-format stores, moves into wellness as it seeks growth Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed. "We are not complacent," CEO Dave Kimbell said Tuesday while discussing Ulta Beauty's growth plan
3 rules for holiday 2021 success: Be first, be mobile, be flexible Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group. There was a time not too long ago when all the best holiday
Notpla aims to replace single-use plastic with a range of packaging products made from seaweed and plants that are naturally biodegradable. London-based startup Notpla (formerly Skipping Rocks Lab) has created a range of biodegradable packaging from seaweed and plants. The company first started in 2014 with their “Ooho” product, an
In conjunction with World Mental Health Day, Sephora released social media guidelines targeting online hate and harassment through its Instagram page. It claims to be the first major retailer to publicly debut guidelines The "Hearts, Not Hate" guidelines were formed with anti-harassment organization Hollaback, a Sephora
In merely four hours, over 60 fishermen on 30 boats removed 2.9 tonnes of plastic from the ocean. The Gulf of Mexico hosts some of the highest concentrations of marine plastic in the world according to a study by Louisiana State University. AB Inbev beer brand Corona recently held a
The pickup basketball game is an enduring feature of urban living. But it usually requires a basketball court and hoop — until now. In a bid to improve its urban credentials, Reebok has developed an augmented reality tool that projects markings for a regulation court
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