EnglishIkea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now plans to open its own community outside of London. It is a common practice in Sweden and other non-English speaking European countries
From social platforms to brand advocacy Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges. The next big thing in social networking seems to crop up with
Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting his new cycling collection and pop-up concept shop. The installation space features vintage cycle magazines, posters and pictures, and there is
Parisian retail is increasingly adding a digital element to visual merchandising. Along the Champs-Élysées stores are showing just how they are staying relevant to today's digital consumer by creating engaging interiors using movement and interactivity. Whether it’s the show-off Citroën showroom where you can insert yourself, instead
Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”. A £4m refurbishment, the first in 10 years, will be completed by June. The makeover of the landmark store and its products will “transform” it
A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavour Radio releases coffee aroma via sound recognition technology. Each time the Dunkin’ Donuts radio ad was played a light coffee aroma was
The online giant is working with technology provider Aurasma to create an interactive edition of New Things, its bi-monthly magazine. Littlewoods customers with an Aurasma-enabled phone or tablet will be able to view extra content when their devices are pointed at the magazines. Content includes a
IKEA UK launched new Facebook campaign to drive its social media presence with a viral photo contest. While promoting its wide selection of bedding and mattresses, IKEA urges its loyal followers to snap photos of people napping, or as IKEA puts it: “sleeping like a princess.” After
The majority of mobile users compare prices via their devices when in a physical store, a new study UK has revealed. The ‘Going Mobile’ survey, conducted by user experience design agency Foolproof, shows that 58% of smartphone users use it to compare prices, as online and
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