EnglishFor some, wielding a curling iron to create a new ‘do is challenge enough. Bob Recine, on the other hand, creates veritable sculptures of hair—not to mention wood, metal, fabric, found objects, and much more. Barneys New York tapped Recine, a hairstylist and visual artist, to
Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a clothing item online at C&A Brasil's site, that thumbs-up is tallied on a screen embedded in clothes hangers on
As part of the relaunch of their 8th floor Co-op at the flagship store in New York last year, Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table. Developed by 2x4 it features a table top that includes a simple ordering system
InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers to create their very own custom Style Statement on a larger-than-life scale. Via multi-touch interaction, participants flipped through a virtual look
At RandC we're loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s. A smart execution that shows the future of interactive windows. This type of technology has huge potential for a range of retail
Usually public toilets, and chemical toilets in particular, never reserve nice surprises. You get in, and you try to get out as soon as possible. The story of this chemical toilet installed in Milan during the recent Design Week is different. It’s an IKEA toilet
Facebook is constantly absorbing our real-life data that we contribute to the social network, but one Brazilian clothing store is taking Facebook’s data and throwing it back into the physical world. The store, C&A, is putting ” real-time Likes” counters on its hangers in retail locations
Elle has launched a shoppable trend guide on Facebook in the latest of several ecommerce initiatives within the magazine industry. The guide, embedded as a tab on Elle's FaceBook page invites shoppers to navigate across six editorially chosen spring trends, including floral, nautical and ladylike. Users can click “love,”
Forgot your card? No need to worry as LAKS has launched a range of hi-tech watches that can be used to pay for small purchases. The ‘watch2pay’ gadgets work very much like Quick Tap technology, a system launched earlier this year that allows payments using mobile
It certainly gives a new meaning to the phrase ‘window shopping,’ Bloomingdale’s has replaced its traditional window displays with interactive sunglasses shops. Now, instead of merely looking at sunglasses in a window, passerbys can virtually try them on. The Lexington Avenue, NYC Bloomingdale’s features six interactive