EBay has launched its first global campaign and has revamped its homepage. "Shop the world" launched Oct. 13 and coincides with the debut of a sleeker, carefully edited homepage. The 19-year-old company's homepage has long been a search-driven affair, though the company last year debuted Collections, enabling
eBay has pledged to blur the line between online and in-store shopping, and a new experiment in New York City offers shoppers a glimpse at what happens when those two worlds collide.
eBay UK are expanding their offering yet again. In the attempt to move away from the online car boot sale image, which has served them well over the last 14 years, they are developing their relationships with some the UK’s biggest retailers. In December last year
New data from eBay suggests that over 1.3 million Australians have adopted m-commerce and are shopping using their smart-phone.
EBay’s Christmas Boutique pop-up shop opened its doors on London’s Dean Street on December 1st. Lasting only 5 days it is the marketplace’s first physical space in the UK.
We blogged this great concept last week so now here’s the case study.
We love an infographic here at Rhubarb and this new one commissioned by eBay outlines how Aussie shoppers are shopping with their smartphones in the lead up to Christmas. What we found interesting is the fact that 15% of smartphone shoppers are purchasing items from a competitors online platform whilst in a bricks & mortar store. And that 47% of shoppers are negotiating better discounts with retailers by showing lower prices from other stores.
Ebay is opening a pop-up shop just off Oxford Street in London’s West End in December which will allow customers to shop using their mobile phones.
The pop-up shop on Dean Street will feature pictures of a range of products from various brands, and shoppers will be able to choose the product they want and scan QR codes to buy them.
The QR codes will take them to the eBay site where the transaction can be completed.Shoppers without smartphones will be able to use one of eBay’s own devices so they can still try out the experience.
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