Walmart will host the first shoppable livestream on Twitter as the retailer broadens its efforts to link social content with commerce for the holidays, according to a blog post by U.S. Chief Marketing Officer William White. On Sunday at 7 p.m. EST, the brand will broadcast a half-hour
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among
Joining other retailers and social media companies in launching livestream shopping shows, Hasbro tapped Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio to host its first livestream shopping event, Hasbro Holiday Shopping Live, the company announced on Wednesday. Viewers can browse and purchase items
eBay is encouraging members to get into the recycling habit and earn a little money too by selling off unwanted items instead of chucking them in the bin. The online auction house is inspiring change with ‘When you buy a thing, sell a thing’ to extend
Alibaba Group kicks off Singles Day shopping festival with focus on sustainability After the success of its previous sales extravaganzas, Alibaba is hosting its 13th annual 11.11 Global Shopping Festival, the company announced on Wednesday. It will take place across two periods: the first between Nov.
In conjunction with World Mental Health Day, Sephora released social media guidelines targeting online hate and harassment through its Instagram page. It claims to be the first major retailer to publicly debut guidelines The "Hearts, Not Hate" guidelines were formed with anti-harassment organization Hollaback, a Sephora
Earlier this year, Walmart debuted an educational interactive experience called The Hidden World of Waffles + Mochi to urge families to cook healthier meals. The culinary adventure is based on the Netflix children's cooking series "Waffles + Mochi" from Higher Ground Productions, the company started by former
The next generation of department store concepts may be located in Fairfax, Virginia. Armed with a smaller footprint (22,000 square feet), a stylish selection of products and a tech-savvy space, Bloomingdale's new Northern Virginia location, Bloomie's, could point to a new direction for the sector. Or, at
The purpose of a retailer is changing. The core function may still be to sell products, but there are entire worlds being built up around consumers now that have — at least on the surface — little to do with products sitting on shelves. The rise
As more retailers move toward becoming digital-first, personalization and advanced analytics tools have ranked the highest in the list of tech investments retailers are making this year, according to a recent report from Forrester. Retailers are also investing in omnichannel fulfillment as shopping across various channels
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