Here it is for 2022, my Christmas ad round-up I'm going to start with my favourite commercial so far and that's ASDA with it's revival of Elf. Yep, I have to say, I reckon it tops John Lewis this year. Enjoy. ASDA - Have your elf a Merry Christmas John
Walmart and Yahoo on Black Friday launched a "Holiday with Heart" effort to kick off the holiday season through shoppable content and add-to-cart functionalities powered by augmented reality. The "Play for Joy" game on Instagram lets mobile users interact with a claw machine and grab as many virtual
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among
The Christmas advertising season is upon us, but you’re not alone in thinking it feels earlier than usual. In the face of global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive marketing earlier than they might have
3 rules for holiday 2021 success: Be first, be mobile, be flexible Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group. There was a time not too long ago when all the best holiday
The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever happens in the next month or two, Christmas 2020 will be like no
In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been full of wild cards. In years past, forecasting for the last quarter of the season seemed, comparatively, like a much more
Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes it’s to launch a new product range, and sometimes it’s to communicate the values
As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We've rounded up the best Christmas ads of 2019, from John Lewis to Ikea. So grab a cuppa, dunk
Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the season. As a couple who are expecting dinner guests survey their messy flat, inanimate objects come to
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