I read an interesting post today from Retail Futurist Matthew Brown featuring his top 10 global stores of 2021. These included some great examples of innovation, accelerated trends and wonderful store theatre. ----- TRENDS STILL MATTER! 2020 is the year that the Retail Apocalypse finally happened. As we head
The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever happens in the next month or two, Christmas 2020 will be like no
Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March, the custom-built pop-up features an assortment of accessories from Burberry’s spring-summer 2020 collection including The TB Bag, hats, scarves,
Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image
Whether it’s navigating busy aisles during a sale or queuing up to try on jeans in unflattering changing rooms, shopping can be a tiring and arduous task. But a raft of new technology is changing this by making it easier, more sociable and fun to part with
Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week, director of e-commerce Errol Denger said the new technology will integrate shoppers’ personal information with data-driven recommendations for a personalized offline
The retailer race to be top of the tree this Christmas is on. Retailers including John Lewis, Marks & Spencer and Iceland have been teasing their Christmas advertising for weeks, but now the majority of the campaigns are officially launched, who will be sitting pretty at the
Booming Burberry! And we’re not just talking about the sheer size of the store, which challenges the Apple Empire down the road. We’re talking about the profound strategy embraced by Burberry to entertain each and every customer that walks into the flagship on London’s Regent
Ever wanted to make-out with someone on the internet? Burberry has teamed up with Google on a world-first technology that allows you to pash on in cyberspace. Much like the underlying moral message of 1999 blockbuster Bicentennial Man, Burberry Kisses is all about 'bringing emotion
English