Article By Sanford Stein | April 4, 2022 Two unrelated events took place 30 years ago in 1992 that altered our world. The first involved Charles M. Stack who started Book Stacks Unlimited, the first online bookstore, selling books via a dial-up bulletin board based in
While the new area of digital life is rapidly expanding into the metaverse, the clothing and fashion industry has already begun to take its place here. Major brands such as Adidas, Nike and Zara have started to open their stores in the metaverse and the
Walmart and Yahoo on Black Friday launched a "Holiday with Heart" effort to kick off the holiday season through shoppable content and add-to-cart functionalities powered by augmented reality. The "Play for Joy" game on Instagram lets mobile users interact with a claw machine and grab as many virtual
The pickup basketball game is an enduring feature of urban living. But it usually requires a basketball court and hoop — until now. In a bid to improve its urban credentials, Reebok has developed an augmented reality tool that projects markings for a regulation court
As more retailers move toward becoming digital-first, personalization and advanced analytics tools have ranked the highest in the list of tech investments retailers are making this year, according to a recent report from Forrester. Retailers are also investing in omnichannel fulfillment as shopping across various channels
This article was published on Retail Dive by Tatiana Walk-Morris As social media platforms form deeper partnerships with users, Pinterest has introduced new monetisation features for creators on its platform, the company announced on Tuesday. Creators can make Idea Pins — a video-first feature introduced this spring — shoppable, earn commissions
I read an interesting post today from Retail Futurist Matthew Brown featuring his top 10 global stores of 2021. These included some great examples of innovation, accelerated trends and wonderful store theatre. ----- TRENDS STILL MATTER! 2020 is the year that the Retail Apocalypse finally happened. As we head
Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behaviour and in how brands, businesses and organisations operate. … This year more
Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application. Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they shelter-in-place and
Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of Snapchat's newer features, like the machine-learning based SnapML, are already being used by brands like Gucci for augmented
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