• This article was published on Retail Dive by Tatiana Walk-Morris

As social media platforms form deeper partnerships with users, Pinterest has introduced new monetisation features for creators on its platform, the company announced on Tuesday. Creators can make Idea Pins — a video-first feature introduced this spring — shoppable, earn commissions through affiliate links and partner with brands on sponsored content.

Users can now tag products in their Idea Pins, allowing shoppers to purchase products from those pins. Creators who have partnered with brands can denote Idea Pins with a “paid partnerships” label, the company said.

Pinterest is launching the Idea Pins tagging tool for business account users in the U.S. and the U.K. first before rolling out the feature to other countries. The paid partnerships tool is already available for select Pinterest creators in the U.S., U.K., Canada, Australia, Ireland and multiple other countries, per the announcement.

As social media platforms form deeper partnerships with users, Pinterest has introduced new monetisation features for creators on its platform, the company announced on Tuesday. Creators can make Idea Pins — a video-first feature introduced this spring — shoppable, earn commissions through affiliate links and partner with brands on sponsored content.

Users can now tag products in their Idea Pins, allowing shoppers to purchase products from those pins. Creators who have partnered with brands can denote Idea Pins with a “paid partnerships” label, the company said.

Pinterest is launching the Idea Pins tagging tool for business account users in the U.S. and the U.K. first before rolling out the feature to other countries. The paid partnerships tool is already available for select Pinterest creators in the U.S., U.K., Canada, Australia, Ireland and multiple other countries, per the announcement.