Graphene is a ‘wonder molecule’ composed entirely of carbon atoms… Extracted from graphite, the material used in pencils, its unique composition gives it remarkable properties. It conducts electricity better than copper; it is stronger but lighter than steel; and it is impermeable to gases. Its benefits are
This is one of the best examples of human interaction and great retail I've seen in a long time. Especially in this tough category, after all how many real car salespeople have lines like this: "Let me show you the Volvo that saved my life." But
This April, John Lewis will be celebrating the nation's favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight on the best of British life, design and culture. It will include a 'Summer Season' series of events and workshops that
San Francisco-based mobile e-commerce company ShopChat is an app that uses an image-based keyboard to more quickly share favorite products with contacts. Built on the premise that more and more people are using messaging applications to share images, San Francisco-based ShopChat adds an image-based keyboard to many popular
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a
Google Shopping is offering a virtual tour of New York’s renowned festive windows with the Winter Wonderland activation, which allows consumers to use a smartphone or computer to see windows from 18 stores, including Lord & Taylor’s Enchanted Forest, as well as Barney’s and Saks 5th
For Baby Boomers, keeping up with the Joneses was all about tangible, material goods: the swankiest new car, a cutting-edge TV and top-of-the-line home appliances. Their community, composed of neighbours, close friends and colleagues, shaped the purchases that defined status and success. Today, though, spending priorities
From Mrs Claus to Buster the Boxer, television viewers have been besieged in recent days by retailers putting their 2016 Christmas ads on display. Most of the hype usually surrounds the offering from John Lewis, but there is plenty of competition out there. So strap yourself in, grab
In an interesting rally of political support, UK fashion retailer New Look has got on board the revival of the #DumpTrump movement. Using it to empower their major female customer base, they're selling printed Tee's with the slogan: RESPECT WOMEN. #DUMPTRUMP. Posting videos on Instagram aswell as seeding
The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco called Open House, with the goal to better understand how to display
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