From Mrs Claus to Buster the Boxer, television viewers have been besieged in recent days by retailers putting their 2016 Christmas ads on display. Most of the hype usually surrounds the offering from John Lewis, but there is plenty of competition out there. So strap yourself in, grab
In an interesting rally of political support, UK fashion retailer New Look has got on board the revival of the #DumpTrump movement. Using it to empower their major female customer base, they're selling printed Tee's with the slogan: RESPECT WOMEN. #DUMPTRUMP. Posting videos on Instagram aswell as seeding
The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco called Open House, with the goal to better understand how to display
First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward a
Supermarket giant Aldi UK has now entered the Christmas ad race and it’s making everyone cry… with laughter. The cheeky discount store has launched a pretty funny spoof of the tear-jerker ‘Man On The Moon’ ad that John Lewis released earlier this month and everyone, understandably, thinks it’s
Just in time for Black Friday, there's a new type of retail store debuting in New York City. The New Stand, the brainchild of Andrew Deitchman, who co-founded agency Mother New York a dozen years ago before leaving in September, marries retail and media into
Katy Perry has unveiled rainbow-coloured hair and dressed up as a sexy Christmas fairy for H&M's festive campaign. The 31-year-old pop princess can be seen dancing around with gingerbread men, toy soldiers and candy canes in the uplifting film for the high-street chain. But the American songstress
The retailer race to be top of the tree this Christmas is on. Retailers including John Lewis, Marks & Spencer and Iceland have been teasing their Christmas advertising for weeks, but now the majority of the campaigns are officially launched, who will be sitting pretty at the
Uniqlo has pipped its competitors to the post by being the first brand given permission to fully take over a Chicago Transit train, giving passengers a journey of a lifetime. To market its first ever Midwest store in Chicago, Uniqlo partnered with experiential company Invisible North to
Get out your crayons and mobile phones. The Toys 'R Us holiday catalogue drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we
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