English
The purpose of a retailer is changing. The core function may still be to sell products, but there are entire worlds being built up around consumers now that have — at least on the surface — little to do with products sitting on shelves. The rise
It was good to see some retail initiatives winning top prizes at Cannes International Advertising awards this year. As a summary I've pulled together the work that picked up metal: Grand Prix/ Titanium 1. Diesel - Enjoy Before Returning Ahead of New York Fashion Week, Diesel has embraced the "enjoy before
'Play New' celebrates the freedom of not getting it right on the first try Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly. Created in collaboration with agency Wieden+Kennedy, the one-minute spot features basketball star Sabrina Ionescu,
Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of Snapchat's newer features, like the machine-learning based SnapML, are already being used by brands like Gucci for augmented
The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever happens in the next month or two, Christmas 2020 will be like no
Retailers are innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging displays and visual merchandising are a key part of how physical retailers can continue to drive footfall, awareness and loyalty. From extraordinary facades
As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We've rounded up the best Christmas ads of 2019, from John Lewis to Ikea. So grab a cuppa, dunk
Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the season. As a couple who are expecting dinner guests survey their messy flat, inanimate objects come to
Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might be only one place in Korea where shoppers can pick up dog bones, yogurt makers, gorilla masks, purses and fresh food
New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New Balance and Strava have teamed up to launch four challenges, focused around marathon training milestones for runners taking on a Spring marathon.