Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of Snapchat's newer features, like the machine-learning based SnapML, are already being used by brands like Gucci for augmented
The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable Aussie ads in there for your viewing pleasure. Whatever happens in the next month or two, Christmas 2020 will be like no
Retailers are innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging displays and visual merchandising are a key part of how physical retailers can continue to drive footfall, awareness and loyalty. From extraordinary facades
As the festive season approaches we see more and more memorable adverts arrive on our screens to show off what the big retailers have to offer. We've rounded up the best Christmas ads of 2019, from John Lewis to Ikea. So grab a cuppa, dunk
Does the prospect of hosting fill you with home shame? Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the season. As a couple who are expecting dinner guests survey their messy flat, inanimate objects come to
Describing itself as a "fun and crazy" destination, Pierrot is a discount retailer that goes to great lengths for a unique in-store experience. There might be only one place in Korea where shoppers can pick up dog bones, yogurt makers, gorilla masks, purses and fresh food
New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava. New Balance and Strava have teamed up to launch four challenges, focused around marathon training milestones for runners taking on a Spring marathon.
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With
Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they're likely to buy. Why it matters: Turning free samples into new targeted ads plays to Amazon's
John Lewis - #EltonJohnLewis John Lewis have drafted in Sir Elton John, with their ad tracing the pop star's musical career in reverse - right back to the day he got his first piano as a young boy. As the story unfolds, the singer's enduring hit single
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