Mobile image recognition technology is streamlining the path to purchase by allowing shoppers to “snap” their way to ownership. Smartphone cameras are being turned into more than just a way to capture a family photo or something to upload to Instagram. When paired with image recognition
Asos has begun testing a feature called Asos Recommendations that will suggest products from brands and categories consumers already shop from. Customers taking part in the trial completed a survey to find out the products they are interedted in, they are then shown recommendations based on
Spylight is using its studio access and vast fashion database to give fans a star-studded shopping experience The media we consume provides a framework for living – a model on which we base our lives and guide our actions. TV and movie characters play a huge
Shoppers are gearing up to spend for Christmas 2014, but when it comes time to ring up the purchases, many will have encountered innovative new strategies employed by retailers to make the gift-buying experience easier, more personalised, and a heck of a lot more digital. The retail
Think about that store you just couldn’t live without. It may not check off every item on your shopping list, but you can trust that it will probably tick off a few. Our relationship to our favorite retailers is built on this idea that its products
The following ideas explore three very specific ways that Starbucks can transform its current experiences. Each of these ideas has an overarching exploration of the larger idea, followed by a number of tangible examples of how that idea could manifest itself through space, service, and experience
Etail giant Amazon has plans to open its first physical store in time for Christmas and has picked central New York for the trial. The site of the store will be on the same street as Macy’s department store and is designed primarily as a place
A menswear brand is seeking to create what it calls the store of the future, where technology will be used to tailor the shopping experience around a customer’s interests. The founders of The Dandy Lab are running a crowd funding campaign on Kickstarter to raise money
The fashion brand is launching a new service that lets people try on items and wear them for a day prior to purchasing. GU, a casual wear retail brand run by Fast Retailing Co., is testing out a new service where shoppers can take items by
Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can
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