3 rules for holiday 2021 success: Be first, be mobile, be flexible Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group. There was a time not too long ago when all the best holiday
The pickup basketball game is an enduring feature of urban living. But it usually requires a basketball court and hoop — until now. In a bid to improve its urban credentials, Reebok has developed an augmented reality tool that projects markings for a regulation court
This article was written by Cara Salpini for Retail Dive. An ecosystem of digitally-enabled stores has become one of the hallmarks of Nike's strategy, as the retailer pivots to a model that emphasises its own stores and digital channels over wholesale. Nike's neighbourhood-centric, hyper-local Nike Live concept — a few years past its
As refillable beauty solutions gain traction — from Love Beauty and Planet's refillable hair care products at Target to Loop's partnership with Ulta to create reusable containers — Birchbox is launching an in-house brand to tackle similar problems. Birchbox co-founder and CEO Katia Beauchamp said in an email that the
This screen printed fabric will soon provide solar power for your headphones, bags and more. Swedish carbon positive start-up Exeger is first partnering with JBL to release self-charging headphones, as well as plenty more smart products that will transform how electronics fit into our everyday lives. The
Walmart announced March 27 that it's offering customers no contact services for payment, pickup and delivery options in an attempt to protect customers and store staffers. By scanning a QR code that is synced with the Walmart Pay app, in-store shoppers can make contactless purchases, according to the
First-ever recycled runway built for London Fashion Week The runway was made with rubbish from local bars, parties, and 240kg of ocean waste found on UK beaches Marble LDN, a brand experience event agency based in London, successfully recycled a quarter tonne of waste into a platform
Burberry has launched a new installation celebrating the fashion house’s history in discovery and exploration at Selfridges’ flagship retail space, The Corner Shop. Open until 29 March, the custom-built pop-up features an assortment of accessories from Burberry’s spring-summer 2020 collection including The TB Bag, hats, scarves,
Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes it’s to launch a new product range, and sometimes it’s to communicate the values
These days the term ‘experiential’ seems to be tacked onto just about any retail idea – whether they deserve it or not. The shoppable brand festival does though. These large-scale experiences come in all sorts of shapes and sizes, but they all have the brand front
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