Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of "Maxximizing," which is used in the brand's messaging to convey

Online marketplace Bluefly and startup NeWants are partnering to sell limited-availability products through an interactive, gamified flash page where shoppers can earn discounts of up

Retailers have commonly used AR tech in applications that, for example, help customers visualise what furnishings will look like in their houses. They've also sued them

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on

Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to

Nike considers it a way to make your cellphone "the ultimate shopping companion." And it's a big part of the company's answer to the

Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand,

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to