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Helen James 600POSTS

helen.james@rhubarbandcustard.com.au

I read an interesting post today from Retail Futurist Matthew Brown featuring his top 10 global stores of 2021. These included some great examples of

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Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and

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Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the

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In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in

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Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of

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Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18,

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The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable

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In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been

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What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top

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It goes without saying that the holiday season, like all others in 2020, will be anything but normal. When it comes to retail, uncertainty

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