helen.james@rhubarbandcustard.com.au
Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the
In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in
Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of
Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18,
The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable
In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been
What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top
It goes without saying that the holiday season, like all others in 2020, will be anything but normal. When it comes to retail, uncertainty
With a mix of lockdown and the fear of going outside, corporations are seeing an opportunity to provide community platforms that allow families to
Walmart and Tribeca Enterprises have teamed up to turn the retail giant’s parking lots in 160 locations across the country into drive-in movie theaters to help liven up a