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Helen James 588POSTS

helen.james@rhubarbandcustard.com.au

Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the

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In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in

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Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of

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Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18,

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The Drum have summed up such a wonderful list that I needn't compile my own this year, although I have added a few notable

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In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been

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What are the digital shopping experiences driving the future of the store? For a mobile-first 2020 and long beyond, here are strategies that top

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It goes without saying that the holiday season, like all others in 2020, will be anything but normal. When it comes to retail, uncertainty

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With a mix of lockdown and the fear of going outside, corporations are seeing an opportunity to provide community platforms that allow families to

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Walmart and Tribeca Enterprises have teamed up to turn the retail giant’s parking lots in 160 locations across the country into drive-in movie theaters to help liven up a

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