Target’s collaboration with Missoni, debuting in stores next month, also marks the retailer’s first use of “shoppable videos.” A range of brands have been testing this technology, which enables consumers to click on items within a video; then they’re either redirected to an e-commerce page or able to add the item to a shopping cart without leaving the video. Some videos are visually arresting (Gucci and high-end men’s retailer Oki-Ni), some use music video-style storytelling (Canadian sportswear brand Roots) and others use basic stylist tips.

The new concept store is located on the high profile Avenue de Opera and will provide customers with the opportunity to test kitchen equipment inside the store. Experience and involvement were the key concept of the new store, says the kitchenware brand.
“Handling and using the kitchenware is very different from just looking at it in its box. Just as when you buy a new shirt. You want to be certain that the shirt looks good and that it fits you,” said Jorgen Bodum, CEO of Bodum.

This one is focused on where, when and what people share.

So sharing is still as popular as ever – tell us something we don’t know.

Funny, and it never gets boring.

Believe it or not ‘Will it blend’ was rated as the most viral branded content on the web last year. and behind the name it’s nothing more that a product demonstration and infomercial. But come on what a brilliant idea.

They must be doing something right.

Over the past few years we’ve started to hear more and more about a few ‘schools’ that are forging the way in how the modern advertising creative is trained. For many of us digital specialists these ways of training creative minds is nothing new, but to be honest it’s a breath of fresh air when compared to our standard practices.

We’ve always been a big believer that when it comes to brand engagement and loyalty online, content is king. Whether is a fun video or an informative blog, it all goes to building loyalty and engagement with consumers.

It seems only befitting that our first iphone app wins our first agency award. Time to Burn it! helps people work out just how