The integrated window display at London’s One New Change shopping centre was erected overnight and allows shoppers to purchase groceries on their mobile phones, then have them delivered to their door.
 
The move gives Ocado its first physical presence on the high street.
 
The shopping wall mirrors an experiment by Tesco earlier this year in South Korea. Tesco circulated footage of how a shopping wall would work in a subway, prompting consumer excitement.

Luxury fashion retailer Net-a-Porter.com made its first move into bricks-and-mortar last night with an augmented reality pop-up window shop.

It opened two stores, one on Mount Street in London and the other on Mercer Street in New York, that allowed customers to scan pictures of products on the wall using their phones, and buy or win the items.

The stores were open for one night as part of Vogue’s Fashion Night Out event. After downloading the Window Shop application, which has augmented reality technology called Aurasma embedded, customers’ mobile phones were able to recognise product images.

What can the shop that has everything offer to customers this season but The Museum of Everything.

Selfridges Oxford Street kicks off a two-month exhibition created by The Museum of Everything in its Ultralounge in the store’s basement tomorrow. To mark the occasion it has cleared all of its Oxford Street windows of stock, replacing this with enlarged images and cutouts taken from the show. This is the first time that the department store has chosen not to show any product in its Oxford Street windows and was the subject of considerable debate, according to a spokeswoman.

Target’s collaboration with Missoni, debuting in stores next month, also marks the retailer’s first use of “shoppable videos.” A range of brands have been testing this technology, which enables consumers to click on items within a video; then they’re either redirected to an e-commerce page or able to add the item to a shopping cart without leaving the video. Some videos are visually arresting (Gucci and high-end men’s retailer Oki-Ni), some use music video-style storytelling (Canadian sportswear brand Roots) and others use basic stylist tips.

The new concept store is located on the high profile Avenue de Opera and will provide customers with the opportunity to test kitchen equipment inside the store. Experience and involvement were the key concept of the new store, says the kitchenware brand.
“Handling and using the kitchenware is very different from just looking at it in its box. Just as when you buy a new shirt. You want to be certain that the shirt looks good and that it fits you,” said Jorgen Bodum, CEO of Bodum.

This one is focused on where, when and what people share.

So sharing is still as popular as ever – tell us something we don’t know.

Funny, and it never gets boring.

Believe it or not ‘Will it blend’ was rated as the most viral branded content on the web last year. and behind the name it’s nothing more that a product demonstration and infomercial. But come on what a brilliant idea.

They must be doing something right.

Over the past few years we’ve started to hear more and more about a few ‘schools’ that are forging the way in how the modern advertising creative is trained. For many of us digital specialists these ways of training creative minds is nothing new, but to be honest it’s a breath of fresh air when compared to our standard practices.

We’ve always been a big believer that when it comes to brand engagement and loyalty online, content is king. Whether is a fun video or an informative blog, it all goes to building loyalty and engagement with consumers.

It seems only befitting that our first iphone app wins our first agency award. Time to Burn it! helps people work out just how