Many talk about it, some execute individual bits of it but could seldom do we see retailers embracing many aspects of modern technology in one store.   Tesco is trialling

Often lost in the montage of mainstream trends are hidden gems waiting for the right moment to shine. Finally, that moment is now here

What's in a brand name? Well, it turns out, a lot. Did you know that people rate the identical beverage as tastier when it's

Forever21 Times Square Billboard from space150 on Vimeo.   When a popular fashion brand moves into an iconic location in the world’s most famous square, it

New Balance have launched a permanent retail installation at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place

Last week sportswear brand New Balance opened a flagship store in Boston with a focus on helping shoppers make decisions about buying shoes.  Named

Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it

Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now

From social platforms to brand advocacy Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will

Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting