You do not rise to the very top of the industry by remaining a follower, only leaders are able to be right up ahead

British fashion designer Vivienne Westwood used mannequins in the window display of her brand’s flagship store in Milan to raise awareness about domestic violence.

The explosion of in-store iPads has led to consumers increasingly expecting technology to bring education, entertainment and a bit of show business to a

Nine West has launched a YouTube campaign called ‘Gangs for Good’ that invites women to upload videos of them and their girlfriends doing good

If you’ve ever fancied the dress Kate is wearing or the hat Zara Phillips has chosen to complement her attire, then soon you could

SparkleMasters uses sequins to create unique, dazzling graphics for billboards and displays. They call it “photographic sequin imagery,” recreating images entirely out of sequins,

Shopper Tracking is nothing new but it is certainly becoming more advanced. New 'Smart Mannequins' are being created in Italy to track customer behaviour

Taiwanese company Vismile has created a virtual dressing room that lets people see what different outfits will look like without having to actually try

Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee. The campaign, created by

UK retailer Tesco is using Google Street View for a promotion that rewards users for finding virtual Easter eggs. Call it an Easter egg hunt