British department store Selfridges is always at the forefront of the most creative fashion campaigns, so when it came to the launch of its new denim collection, they just knew that they had to do something innovative that had never been done before.

The interaction between the physical and digital realms has become increasingly important as we live our lives simultaneously on- and offline. For small businesses,

STORY is a 2000 square foot concept store located in Manhattan’s retail corridor of 10th avenue. They’re currently running a Gillette-sponsored shave using the

BKWLD‘s digital experts worked with creative agency Hoffman Lewis to develop an integrated campaign for McDonald’s. Their goal was to increase brand favorability and more specifically, breakfast sales in the St. Louis market. Ads were produced featuring a pop-up menu and call box on the pavement that speaks “Good morning!” to people walking past it. If they placed an order, it was delivered to them by a man on a scooter.

“Repairing is Caring” reads outside Swedish denim brand Nudie Jeans‘ new London-based concept and repair store.

In Brazil, most people only use Hellmann’s mayonnaise for sandwiches. To create more awareness of what people can make with mayonnaise, the food brand installed touchscreen tablet computers on the grocery carts at the largest supermarket chain in São Paulo.

Amazon has introduced a feature on its site to tap into the growing trend of social gifting.

Wine’s reputation as a social drink is being taken literally by Tesco, the U.K.’s biggest supermarket chain, which is launching a “socially created” wine selected and designed by Tesco’s social-media community.

  UK grocery store chain Tesco is sending its researchers to Silicon Valley on a fact-finding mission to discover the feasibility of bring 3D printing

Sky Go has showcased a new media innovation for trains. As commuters often rest their head against the windows, ‘the talking window’ causes them