To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break

The campaign will form Selfridges’ biggest marketing investment of the year and will encompass digital and outdoor media, as well as in-store events and

More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers

Since Tinder’s launch last October, a number of apps have begun to copy their swiping interface, so much so that other dating service companies

Prior to Christmas last year, Topshop was one of the first retailers to partner with Pinterest to create a campaign that centred around customers creating and submitting inspirational

Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply

Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports

Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking

Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in

One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented