In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic

A new retail model has been pioneered by Ogilvy & Mather Hong Kong that is set to transform shopping behaviour beyond recognition. 'Shop Elsewhere' –

The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees

Nestled among the AMEX, Westpac and Macquarie Banks in Sydney's very own financial district lies Shirt Bar, a shirt store with a difference. Unlike

Located on Ometesando, one of Tokyo’s most prestigious retail boulevards, Pass the Baton (PTB) premiumises second-hand products through emotive storytelling. The store’s founder Masamichi Toyama’s

The recently opened Verizon flagship in the Mall of America, Minneapolis, signals a new approach to retail for the US telecommunications company. The playful space

Asda is rolling out its 3D printing service to 50 stores this January following two trials that it called “a resounding success”. The supermarket started

  Christmas is a very romantic time of year – and not just for people who have had one too many at their office parties! To

On a very simple level we all need to understand why people use YouTube, what they view and why they share. Fundamentally, it’s not what

Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of