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Helen James 596POSTS

helen.james@rhubarbandcustard.com.au

Amazon has joined forces with Twitter to let the consumers tweet products they like directly into their shopping baskets at the etailer. Through the tie-up,

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Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on

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To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break

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The campaign will form Selfridges’ biggest marketing investment of the year and will encompass digital and outdoor media, as well as in-store events and

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More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers

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Since Tinder’s launch last October, a number of apps have begun to copy their swiping interface, so much so that other dating service companies

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Prior to Christmas last year, Topshop was one of the first retailers to partner with Pinterest to create a campaign that centred around customers creating and submitting inspirational

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Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply

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Adidas Opens Interactive Theme Store

Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports

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Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking

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