Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports

Lidl’s Easter ‘Lidl Surprises’ campaign pivots on the premise of people being more astonished by Easter bargains than life-changing news. For instance, over an indulgent-looking

Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in

One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented

A round up of some of London's West-End Spring Windows by John Ryan. John Lewis, Oxford Street “Colour in your spring” is on view almost everywhere

It’s still very early days for mobile payments, with the vast majority of consumers still not convinced that it really is a lot easier

Next is launching a spin-off website called Label which stocks branded fashion including Warehouse, Oasis, Nike and Superdry. Label, which will use the URL www.thelabel.co.uk, launches

Fashion retailer Topshop will give its customers the chance to sit on the front row at London Fashion Week in a virtual reality experience. The Topshop Unique

In the UK, Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic

A new retail model has been pioneered by Ogilvy & Mather Hong Kong that is set to transform shopping behaviour beyond recognition. 'Shop Elsewhere' –