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Helen James 604POSTS

helen.james@rhubarbandcustard.com.au

Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving expectations. Portability, versatility and

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Luxury shirt maker Thomas Pink has introduced an interactive table to its Heathrow store that allows shoppers to design their own shirts. The interactive screen

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The fashion brand is launching a new service that lets people try on items and wear them for a day prior to purchasing.   GU, a

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In Vogue's latest push to embrace the digital age, the fashion bible has broken ahead of the pack as the first print magazine to make its

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Booming Burberry! And we’re not just talking about the sheer size of the store, which challenges the Apple Empire down the road. We’re talking

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Coca Cola is happiness -- or at least, that's what the brand's marketing has been telling you. But there was a place where that

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Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and

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Weight Watchers has opened a pop-up café in London for just a week, where the food is healthy and, if you share it on social

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Amazon has joined forces with Twitter to let the consumers tweet products they like directly into their shopping baskets at the etailer. Through the tie-up,

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Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on

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