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Helen James 604POSTS

helen.james@rhubarbandcustard.com.au

A menswear brand is seeking to create what it calls the store of the future, where technology will be used to tailor the shopping

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Hermés, the noted luxury goods label, has launched an online store devoted to their iconic scarves inspired by French architecture and a lot of

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Topshop is creating a “fully interactive digital mosaic” showcasing Instagram users’ comments in its Oxford Street window during London Fashion Week. Instagrammers can broadcast their

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American Express has partnered with retailers Birchbox, Bonobos and Rent the Runway to present Online’s Day Off. This two-day event includes a thought-leadership panel on

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I came across an article from the UK some time ago that now, being a mum resonates quite profoundly. It was titled '12 ways

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Logistics teams across the industry face a growing challenge of keeping up with the explosion of technology in the world of fashion retailing. Thirty years

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House of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store

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All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert. Sports

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Selfridges has opened its Christmas store - with only 142 shopping days left to buy all the celebration's essentials.   The department store claims to be

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The new Live in Levi’s campaign uses a shoppable video to show the many ways people across the globe wear the denim giant.  “Nearly everyone

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