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Helen James 580POSTS

helen.james@rhubarbandcustard.com.au

Booming Burberry! And we’re not just talking about the sheer size of the store, which challenges the Apple Empire down the road. We’re talking

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Coca Cola is happiness -- or at least, that's what the brand's marketing has been telling you. But there was a place where that

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Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and

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Weight Watchers has opened a pop-up café in London for just a week, where the food is healthy and, if you share it on social

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Amazon has joined forces with Twitter to let the consumers tweet products they like directly into their shopping baskets at the etailer. Through the tie-up,

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Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on

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To mark 150 years of trading, John Lewis is launching a mammoth 90-second television ad. Launched online on May 2nd and during an ad break

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The campaign will form Selfridges’ biggest marketing investment of the year and will encompass digital and outdoor media, as well as in-store events and

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More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers

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Since Tinder’s launch last October, a number of apps have begun to copy their swiping interface, so much so that other dating service companies

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