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Helen James 588POSTS

helen.james@rhubarbandcustard.com.au

Once the mirage on the retail horizon, augmented and virtual reality technologies are getting closer and could prove to be an effective lure for

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Fashion has a history of fetishising the launderette. A model perching in the drum of a supersize machine, with slick clothing and makeup in

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Asos has launched a new visual tool to help customers search 85,000 product lines. The etailer has rolled out Style Match globally, a tool it

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It’s 2018, and as further proof that we’re already living in the future, what’s more fashionable than drones? Drones with handbags, according to Italian

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Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It

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Sports Direct shoppers will be invited to take a break from browsing for leisurewear to play video games, with the chain unveiling a partnership

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What do you think of when you hear ‘luxury retail’? Big name brands? Personal service? High-quality products at equally high prices? Once upon a time

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Sometimes when looking forward it’s good to take a peek over your shoulder as well. There’s a lot that can be learnt from what’s

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Zara has unveiled a new click-and-collect pop-up store at Westfield Stratford in east London. The temporary concept store, which will remain open until May this

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Innovations are born each day, but how to apply them is another story. In this feature we take a look at the top 50

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