5 lessons smart retailers can learn from Sportsgirl

 

Just one month after Sportsgirl introduced a new mobile sales channel with QR codes, the company has introduced another technology innovation that allows users to share photos of themselves trying on new outfits in the company’s stores.

 

With all the debate in the retail industry over wages, GST thresholds and falling productivity, it’s refreshing to see a bricks and mortar store putting effort into making sure customers are always given new and interesting ways to shop.

 

Here are five lessons smart retailers can learn from Sportsgirl’s eagerness to evolve and adapt.