Walmart will host the first shoppable livestream on Twitter as the retailer broadens its efforts to link social content with commerce for the holidays, according to a blog post by U.S. Chief Marketing Officer William White. On Sunday at 7 p.m. EST, the brand will broadcast a half-hour
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among
Joining other retailers and social media companies in launching livestream shopping shows, Hasbro tapped Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio to host its first livestream shopping event, Hasbro Holiday Shopping Live, the company announced on Wednesday. Viewers can browse and purchase items
Surpassing last year's gross merchandise volumes, Alibaba's 13th annual 11.11 global shopping festival brought in 540.3 billion RMB ($84.5 billion) in gross merchandise volume, the e-commerce company announced last week. A record 290,000 brands participated in this year's shopping festival, nearly two-thirds of which were small and mid-sized businesses,
eBay is encouraging members to get into the recycling habit and earn a little money too by selling off unwanted items instead of chucking them in the bin. The online auction house is inspiring change with ‘When you buy a thing, sell a thing’ to extend
The Christmas advertising season is upon us, but you’re not alone in thinking it feels earlier than usual. In the face of global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive marketing earlier than they might have
As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women's collection called "Radicalm" that "continues its evolving brand narrative." The film stars musician Joyce Wrice and entrepreneur Candice Craig, and explores the concept of "radical calmness," according to a
IKEA will launch new Sustainable Living Shops in UK stores to help customers live more eco-friendly lives at home. Launching ahead of the COP26 summit in Glasgow (31st October - 12th November), it comes as research from the Swedish retailer discovered that more than half of Brits
Secondhand marketplace Poshmark launched a new program, Brand Closet, that lets big brands sell directly to Poshmark's 80 million users, according to a company release. Brands can share limited-time products, create brand pages, conduct email campaigns, manage inventory and logistics, and do one-on-one clienteling through Poshmark services. Poshmark began a pilot of
Alibaba Group kicks off Singles Day shopping festival with focus on sustainability After the success of its previous sales extravaganzas, Alibaba is hosting its 13th annual 11.11 Global Shopping Festival, the company announced on Wednesday. It will take place across two periods: the first between Nov.
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