EnglishRachel Shechtman is one of the speakers at PSFK’s Conference in New York at the end of the month. Rachel is the founder of Cube Ventures, a retail and marketing consultancy.
Last weekend New York City retailer, Reformation, was custom fitting vintage 501 Levi’s jeans at their Lower East Side boutique, 156 Ludlow Street. For $200 you could get a custom pair of vintage Levis that were put through a special wash aiming to create an even more soft
British Airways are launching an exclusive airline-themed pop-up venue on Shoreditch High Street in London next month to celebrate British talent in the run up to the 2012 Olympic Games.
You’ve seen it with perfumes so why not with liqueur!
Harrods has unveiled its new technology room on the Knightsbridge flagship’s third floor.
In this era of time-shifted television viewing and fast-forwarding of commercials, how do you get the audience to stop and hear your marketing message? Be a part of the show.
Elle Macpherson, left, Ross Bennett and Sarah Parrott in the premiere of “Fashion Star.” (Tyler Golden / NBC / July 13, 2011)
You’ve got to hand it to TopShop when it comes to VM and store display. They always create an awe inspiring display that’s in tune with the season. The Spring/Summer display last year did not disappoint with vibrant colours depicting the new season’s range and block colour trend.
What a wonderful example of VM at it’s best. The Havaianas’s store in Berlin has created an environment through it’s VM and in-store fit-out that really represents the brand’s fun, irreverent personality. An environment that’s inviting and encourages customers to stay and play.
British fashion chain, Harvey Nichols called on well known claymation heroes Wallace and Gromit, along with their companion Lady Torrington, to announce the opening of the Bristol Store in 2008. Wallace the man, Gromit the beagle, and Lady Tottington the woman, are creations of Nick Park at Aardman Animations who are based in Bristol. The campaign, Wallace in Alexander McQueen & Gromit in Paul Smith, Wallace in Paul Smith & Gromit in Duchamp, Lady Tottington in Alexander McQueen, won the platinum honour award at the Creative Circle awards in March 2009, along with a suite of gold awards.
New NFC-powered ViVOtouch mobile marketing software enables merchants to deliver personalised and enhanced shopping experiences from the moment shoppers enter their store and throughout the shopping experience.