EnglishWhat's in a brand name? Well, it turns out, a lot. Did you know that people rate the identical beverage as tastier when it's in a "Coke" can than in a "Pepsi" can? This, and other juicy "behind the scenes" tidbits of information, are being
Forever21 Times Square Billboard from space150 on Vimeo. When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square
New Balance have launched a permanent retail installation at it’s Experience Store in Boston, near to the finish line of the Boston Marathon (which took place yesterday). The digital board enhances the brand’s support of the local running community and can be viewed by people who pass
Last week sportswear brand New Balance opened a flagship store in Boston with a focus on helping shoppers make decisions about buying shoes. Named ‘the Line Up’ by New Balance, the experience uses embedded RFID tags to trigger content on in-store screens when shoes are
Featured in Puma's store reopening in Harajuku, this interactive mirror is a simple example of neat digital interaction in a retail environment. Yes it maybe a bit gimmicky but it's also useful. When customers try on apparel at the store, they can utilise the Interactive Mirror
Ikea has successfully indoctrinated the Western world with its version of furniture and Swedish-inspired living, so don’t feign shock that the corporate giant now plans to open its own community outside of London. It is a common practice in Sweden and other non-English speaking European countries
From social platforms to brand advocacy Pinterest is the first social network that appears to have the potential to directly drive sales, but retailers will need to know how to harness its users’ creative urges. The next big thing in social networking seems to crop up with
Luxury department store Harrods launched an exclusive collaboration with British designer Paul Smith this week. In an interesting experiment, its 5th floor sports department is hosting his new cycling collection and pop-up concept shop. The installation space features vintage cycle magazines, posters and pictures, and there is
Parisian retail is increasingly adding a digital element to visual merchandising. Along the Champs-Élysées stores are showing just how they are staying relevant to today's digital consumer by creating engaging interiors using movement and interactivity. Whether it’s the show-off Citroën showroom where you can insert yourself, instead
Hamleys’ Regent Street flagship store is being overhauled ahead of the Olympics to make it “the best toy shop in the world”. A £4m refurbishment, the first in 10 years, will be completed by June. The makeover of the landmark store and its products will “transform” it