EnglishIt might seem strange to some but one way to get your look book noticed above all others is to, well, make it more kooky than others. Uniqlo‘s newest bug-themed look book is an eye-catching and well conceptualized series of images for its upcoming collaboration with
Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips, recommendations, and coupons. The app is one more example of a creative use of augmented reality, which blends digital data with real-world
Domino’s Pizza newest campaign asks users to design a delivery vehicle that not only looks great, but is also able to efficiently maintain the temperature of the food. The Ultimate Delivery Vehicle Project is a collaboration with the open-source car company Local Motors that is
To celebrate London's Olympics this year, adidas debuted a concept shoe that enables wearers to read Twitter updates directly on the sneakers. The “Social Media Barricade” is a pair of decked-out sneakers that are emedded with an LCD screen. To see it in action today,
Levi's have partnered with TBWA to increase exposure to their brand and appeal to Hong Kong youth culture creating ‘Levis Summer Hotline,’ a seemingly innocent bright red telephone booth placed in malls and shopping centers across Hong Kong. Two popular radio hosts connected with booths via
Following it's interactive wall in South Korea last year, UK supermarket Tesco has set the bar high in online grocery innovation with a new interactive virtual shopping wall at Gatwick Airport. The grocer has kicked off a two-week trial of 10 interactive shopping screens designed to
Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad is embedded with a QR code, which readers can scan and receive information on their mobile phones to where the nearest
Upstart yoghurt brand Chobani have just opened the doors of a new retail experience that they hope to roll out across the US. PSFK was invited to experience the brand at a small pre-launch party yesterday at the cosy, corner cafe at the junction of
The latest celebrity ad for the iPhone 4S virtual assistant Siri features film director Martin Scorsese (Taxi Driver, Goodfellas) in the back of a yellow NYC taxi. The TV commercial follows previous ones starring Samuel L. Jackson, Zooey Deschanel, and John Malkovich. Scorsese uses Siri