EnglishAldi has launched a Christmas TV advert which claims its products are as good as those sold at upmarket department stores Fortnum & Mason and Harvey Nichols. The discounter, which last week beat Fortnum & Mason in a Christmas taste test conducted by Good Housekeeping magazine,
Walmart Canada and Mattel have launched a virtual pop-up toy store in Toronto to make it easy and convenient for shoppers to buy gifts during an often rushed holiday season. The toy store, which was created by Brandfire Marketing Group in conjunction with IMA Outdoor
When commissioned to make a video about the Nike Fuel band, Director Casey Neistat decided to take a slightly unorthodox route. No it's not a video about chicks in bikini's, (there's plenty of those around) it's about using Nike's positioning line for Nike Fuel as the basis to
This weeks round up of Christmas commercials see's Debenhams first Christmas ad in six years, Marks and Spencer's Christmas Sound Track and Matlan's Quality Christmas. Debenhams - Christmas Made Fabulous The multi-million pound ‘Christmas Made Fabulous’ ad stars its Designers at Debenhams, including new addition Jenny Packham. The
Being the competitive bunch they are, Adidas have taken window shopping to the next level. Adidas Neo is an interactive digital window concept that connects to your smartphone allowing you to shop at their store after hours. Simply walk up to the Adidas shop window,
BeauCoo is an iPhone app that assists women in finding dresses and clothes that are perfectly sized. After creating a profile with their body measurements, they can search for stores based on their personal size, tag stores with cool merchandise, and photograph themselves in-store. Additionally, the
And the countdown begins. This week two of the the UK's four big major supermarkets released their Christmas commercials for 2012. Each taking a different strategic approach to the past few years. Perhaps not so surprisingly given the economic climate. Tesco Tesco has launched the first phase of
The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty. The grocer will run a series of 27 TV adverts directed by Peter Cattaneo from tonight under the strapline ‘Here for you for
Mamas & Papas will feature same-sex couples and single parent families in its new advertising campaign. The retailer who is looking to “celebrate modern family set ups” in the adverts feature a gay couple with their son and a single mother with her daughter. The Mamas &
Social media platform Facebook is trialling a feature which will allow users to “want” and “buy” items they see on the site. The Facebook feature is called “Collections” and enables users on Facebook to engage with items by “liking”, “collecting” or “wanting” them. Products within Collections