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New data from eBay suggests that over 1.3 million Australians have adopted m-commerce and are shopping using their smart-phone.
For many online shoppers, Google is the first port of call when thinking about making a purchase. So making potential customers aware of physical stores near to them that carry the items they are searching for could be lucrative.
For small retailers with a limited marketing budget raising brand awareness can be hard.
Social media can help, but what really works is creating brand advocates. By giving customers a compelling reason to talk about you on Twitter you can start conversations and increase exposure.
Japanese Department Store May Want to Look Up the Word ‘Fucking’.
If only we could have sat in on the meeting where the marketing team for this Osaka department store came up with the idea for their “Fuckin’ Sale,” spotted early this month by a reader of Jake Adelstein’s Japan Subculture blog.
The new children’s concept, in John Lewis’ Oxford Street flagship, takes the shopper through the heart of each category, from fashion, nursery and travel, to footwear, toys and crafts. The total experience is improved, including layout, lighting, merchandising, digital integration and customer service.
I can't wait to see how they leverage version 2. We've all seen the scantily clad girls handing out free samples of some random product as we commute to work first thing in the morning. Well rest assured this little puppy shouldn't be the demise of the
When big retailers get it wrong there's often no running from the online consequences. Best Buy was considered by many technology retailers to be revolutionary with how they combined simple social media channels with the passion and knowledge of their employees to create a tool that