EnglishIf you’re still procrastinating about getting proper lenses for your eyes, the Specsavers Sauna ad will highlight a potential mishap that could happen if you don’t do something about it.
Well if Coca-Cola can turn Santa red then surely Lady Gaga can take over from him.
In this year’s Christmas display, iconic New York retailer Barney’s has created a Gaga Grotto in their Madison Avenue store. With all the magic and eccentric difference as the Lady herself, this really is a spectacle to be seen.
Ebay is opening a pop-up shop just off Oxford Street in London’s West End in December which will allow customers to shop using their mobile phones.
The pop-up shop on Dean Street will feature pictures of a range of products from various brands, and shoppers will be able to choose the product they want and scan QR codes to buy them.
The QR codes will take them to the eBay site where the transaction can be completed.Shoppers without smartphones will be able to use one of eBay’s own devices so they can still try out the experience.
A new IBM survey of more than 30,000 consumers released today demonstrates that, while shoppers are optimistic about the future, they have developed attitudes during the global recession over the past several years that still dictate their behaviour: They buy what they need, search for items on sale and wait longer to purchase, and they have embraced the use of technology throughout every step of the process.
It’s the best time of the year for retail advertising so we thought we’d show you some of the great commercials just launched for Christmas 2011. Do you have a favourite?
It’s not a new iconograph but it’s a good one. How colours affect consumer purchasing habits. So whether your brand is in the insurance category or tourism, there’s a colour more customers will respond to.
We love this years John Lewis Christmas commercial. What a beautiful insight into the joy of giving as well as tapping into one of the best retail trends of 2011.
This is what Christmas is really about.
What a great way to get people interacting with a piece of advertising. This 60 foot video installation challenges passers by to race against Ryan Hall the U.S. marathon runner.
There’s been a lot of news recently about Topshop beaming down in Chicago, but putting the US to one side for a moment, what about Chile?
Topshop has had outposts in the country’s Paris department stores for some years now, but the first standalone shop only opened in the middle of last month.
Located in the Alto Las Condes mall in Santiago, the new store’s arrival has been trumpeted across the city, and in the upscale shopping centre itself the prime public area has been taken over by a Topshop and London-themed installation. From the outside this modestly sized, single-floor shop has everything that you would expect, with the familiar logo standing proud of the shopfront and the two full-height glass windows containing three modishly dressed mannequins a piece.
In the early days of the Internet, online retailing itself was an innovation. Online retailers were an amazing departure from catalogs, mail order, and brick and mortar stores, offering consumers a new option for buying goods (sometimes in their pajamas). But the honeymoon has been over for a long time now, and if online retailers want to succeed these days, they have to deliver. Whether it’s through innovative marketing or knock-your-socks-off amazing customer service, these online retailers are making a difference and making things work in a really smart way. Read their stories, and get inspired by their innovation at work.